Main Street & Beyond Announces Johnston as New Director
MARCH 9TH, 2016 - Mitchell Main Street & Beyond has announced the appointment of Jen Johnston to Executive Director for their 100-plus member economic development organization focused on marketing and rehabilitating of Mitchell’s Historic Commercial District. The hiring committee’s action comes with the fullest confidence that Johnston will continue to be an excellent steward of the organization’s mission. They recognize Johnston as a strong leader who has several years of experience, and the qualifications that directly align with all the position’s requirements and expectations.
Johnson served as the retail marketing and event coordinator for Cabela’s prior to her most recent position as marketing coordinator at the Mitchell Convention and Visitors Bureau. Notable throughout her professional career, she received the Cabela’s corporate-wide retail marketing outfitter of the year award and the community champion’s award for her outstanding, unique and heroic acts inspiring good will, social responsibility and community involvement. Johnston was also instrumental in bringing NBC Sports to town to film the hour long television premier of pheasant season in South Dakota titled, Opening Day in the fall of 2014. She has extensive experience working with non-profit organizations at the local and state level, and has been instrumental at the Convention and Visitors Bureau implementing a new digital and radio campaign as well as increasing web and social media impressions by over 130 percent from the previous year.
“Jen has proven herself as a rising star in our community and we are lucky to welcome her as a part of the Main Street team,” said Jeff Logan, board president. “Her experience, personality and passion are a perfect fit for our organization. We look forward to working with Jen to move us forward in our short and long term goals to revitalize Mitchell’s business district.”
She has a bachelor's degree in communications with a marketing and graphic design emphasis from the University of South Dakota. Her immediate activities will include enhancing membership services, planning and program development, further exploring streetscape plans and building on the popular summertime event – Downtown Thursdays.
Johnston is involved in the community and enjoys volunteering her time with Junior Achievement, Pheasants Forever, The Mitchell Area Optimist Club, Make-a-Wish Foundation, Gertie Belle Rogers PTA, and with her church. Her favorite pastime is spending time in the outdoors with family and friends.
For more information on Mitchell Main Street and Beyond visit www.mitchellmainstreet.com or call 605-990-4500
Board of Directors
County Fair Food Stores
Sabers Victory and V-Twin
The Daily Republic
Make It Mine Designs
City Council Liaison
Chamber of Commerce Liaison
Mayor Jerry Toomey
City of Mitchell